TIPPING THE SCALES OF DESIGN

Tipping The Scales Of Design

scale

Oversized

props.

out of

Changing the scale of a prop used in a window display is a great way to add interest to your store window! The out-of-scale design technique uses oversized props paired with normal sized merchandise. Using gigantic props and out-of-scale objects in a window display creates strong visual interest and tells a story that will surely hook spectators on the street to come into your store.

There are numerous perks to using out-of-scale objects in a window display. Large-scale objects create visual weight that fills space in a display. This can work really well if you only have a limited number of mannequins or if the merchandise on display is small. Also, oversized props can easily tell a story. The props create a sense of fantasy and are very whimsical. Out-of-scale objects are a great entry point, or first focal point, that consumers can view from a far

distance. Using scale, or relative size, in this way attracts the eyes of customers and leads them to look at the other aspects of the storefront. Out of all the design principles for visual merchandising this one is my absolute favorite. Window displays with large props generate dominance and demand to be photographed. This technique can make any store look bold and magical.

I have selected several images that exhibit out-of-scale elements that can be seen below. The measuring tape and sewing pins shown in the Jaeger store window really attracts attention and communicates that this brand is all about tailored suits. The Moschino display has a large notepad and writing utensils that tell a story and create interest in the Little Black Dress featured in the center. Selfridges also uses oversized objects to make the simple things like hair and skincare products more interesting. All of these window displays effectively use size to their advantage and create visual significance.

Something about displays that play with scale are so appealing to the eye and makes consumers want to look inside the store. Tipping the scales and using items that are much larger than the mannequins and merchandise weave a fun and imaginative story that everyone loves. As you browse your mall or shop downtown look for a store that incorporates scale as a design element. Think about how it makes you feel and what you like about it!